A step-by-step guide to crafting an intentional LinkedIn presence
All prices are in USD.
LinkedIn Matters
How you appear on LinkedIn matters. It doesn't matter if you are employed, unemployed, or self-employed. LinkedIn has grown from being the "the place you drop your resume" to a place where you can have fun, deep and life-changing conversations.
(And make serious cash.)
You know it. I know it. Your people know it.
That's why finding the right intention for how you show up on LinkedIn matters. Never before could the actions you take on a social media site help you get your ideal career. This is everything.
Twenty years ago the only way to get a company to notice you was to send a resume or know someone. Now, we have this incredible tool where you can show your strengths, skills and personality to potential companies and clients. You can do it right where they are hanging out.
WITH THIS MUCH AT STAKE, YOU WANT TO BE INTENTIONAL ABOUT EVERYTHING YOU DO ON LINKEDIN.
This goes beyond your profile. This is your chance to reach through screens to spark ideas, share experiences and connect with professionals.
You want to look and feel your best on LinkedIn. You want to look and feel like you.
You can do that. I'M HERE TO HELP.
I've helped coaches, lawyers, creative directors, human resource officers, freelance artists, sales managers, real estate agents, and marketing directors get intentional about how they use LinkedIn.
Twenty years ago the only way to get a company to notice you was to send a resume or know someone. Now, we have this incredible tool where you can show your strengths, skills and personality to potential companies and clients. You can do it right where they are hanging out.
WITH THIS MUCH AT STAKE, YOU WANT TO BE INTENTIONAL ABOUT EVERYTHING YOU DO ON LINKEDIN.
This goes beyond your profile. This is your chance to reach through screens to spark ideas, share experiences and connect with professionals.
You want to look and feel your best on LinkedIn. You want to look and feel like you.
You can do that. I'M HERE TO HELP.
I've helped coaches, lawyers, creative directors, human resource officers, freelance artists, sales managers, real estate agents, and marketing directors get intentional about how they use LinkedIn.
SO IF YOU’RE READY TO GET TO WORK - AND LOOK AWESOME ON LINKEDIN -- LET'S DO IT.
What we cover
This master class includes:
- how to create and write an intentional LinkedIn profile
- how to create a LinkedIn content strategy that resonates with your target audience
- how to make the best use of networking opportunities
This course is delivered through:
1 video recording that outlines the whole process
4 weeks of short workbooks to build your strategy intentionally. Each week you get access to new material.
It breaks down like this:
Week 1: Intentional goal setting: Why are you on LinkedIn?
- how to create and write an intentional LinkedIn profile
- how to create a LinkedIn content strategy that resonates with your target audience
- how to make the best use of networking opportunities
This course is delivered through:
1 video recording that outlines the whole process
4 weeks of short workbooks to build your strategy intentionally. Each week you get access to new material.
It breaks down like this:
Week 1: Intentional goal setting: Why are you on LinkedIn?
Most people know they should be on LinkedIn, but they're not sure why. This week you'll focus on getting clarity on why you are on the platform and what you hope will result from your work.
Week 2: The Profile
This week will be all about the LinkedIn profile and how to use it to promote your big goal and career brand. I break down how to write a profile in your own voice.
Week 3: The Target Audience
Who is your target on LinkedIn? Whose attention are you trying to get? This week we will explore how to figure out what your ideal people do on LinkedIn and what you can adapt to make better connections and serve more people.
Week 4: The Content Strategy
Articles? Posts? Video? This week will cover the ins and outs of great content strategies and how to launch yours intentionally.
LinkedIn Changed My Life
LinkedIn is my #1 source for new business. By being myself, sharing stories and following the "three things rule" I accomplished this in one year. All of this is a direct result from being on LinkedIn.
- Named LinkedIn Top Voice in Workplace and Management
- Named Top Career Coach to follow by Jobscan Co
- Earned double my government salary and joined the six-figure club (!)
- Created a "Master Your Video" course
- Contributing writer of the Amazon best-selling book YouMap
- Invited to attend TEDwomen2018 for free
- So many speaking gigs & podcast interviews
- A consistent 3-month wait list
- Developed a coach training program
- Got recognized in places like the grocery store and YMCA sauna
All of that happened because of how I show up on LinkedIn. I can't promise the same results for you. I can show you how to show up intentionally and without hype, to build a long sustainable business or career.
Who is Kerri Twigg?
I help people use their stories to grow their careers, whether they aim for a "job-job" or running their own business. And, if you're not sure what kind of work, I help with that too. Stories + Strategy.
These days, growing your career requires a career brand. People who can share their strengths through compelling stories, on paper, online and in-person land the work.
That's what I'm here to help you with. I help you figure out your current career brand (through deep listening), your ideal role (or client) and what career stories to tell to land the work. And we do this with individual attention on you, your values and experiences.
I don't tell everyone this, but I am allergic to formulas that make you look like everyone else. You're more interesting than that.
I have been helping people find and share their stories with confidence for nearly 20 years, 7 in the career management sector. I love this work.
These days, growing your career requires a career brand. People who can share their strengths through compelling stories, on paper, online and in-person land the work.
That's what I'm here to help you with. I help you figure out your current career brand (through deep listening), your ideal role (or client) and what career stories to tell to land the work. And we do this with individual attention on you, your values and experiences.
I don't tell everyone this, but I am allergic to formulas that make you look like everyone else. You're more interesting than that.
I have been helping people find and share their stories with confidence for nearly 20 years, 7 in the career management sector. I love this work.
Testimonials
I signed up for Kerri's Masterclass called "Your Unique LinkedIn Presence" because I came across her video content and loved what she was doing. If you are considering diving deeper into how to expand your personal brand on LI, I highly recommend taking her class. It's completely affordable and Kerri has a really fun and approachable teaching style. NOTE: You don't have to be a job seeker or career coach to take this class - it's for everyone who wants to build a stronger presence on LI.
Wendy Maynard
Kerri is an absolute force on LinkedIn. Imagine a resume coach with the storytelling ability of Brenda Strong and the infectious peppiness of ... I was going to say Reese Witherspoon, but I think she'd prefer Lily Allen, if only to sing to her burgeoning client list 🎵 thank you! 🎵 thank you very very muu-uu-uu-uuuch! If you want to get her one on one to help with your career planning, job search, resume etc. get in line now!
Matthew Prime
I was complemented on my LinkedIn profile by someone in our marketing department and she plans to use it as an example. Your online messages and course work has helped me evolve my profile and I'm thinking about how I may make our HR department aware of your good work.
Wishing you a lovely day
Wishing you a lovely day
Anonymous