If you are someone (like me) who is better in person, I think you should invest in doing videos. If you say things like "once I'm in the room with people, I can land or sell anything", you should be on video.
Here's why: you have the advantage of already knowing how to communicate with people and you have "it." You are probably more comfortable expressing ideas and connecting verbally, use that strength.
I would recommend a bi-weekly video interspersed with written posts on LinkedIn. The videos can be:
- a story
- a tip
- a big idea
If you do better communicating through writing and don't like verbally expressing your ideas, skip video. It won't serve you.
BUT...IF YOU'RE APPLYING TO LARGE OR TECH COMPANIES OR HOPE TO LAND REMOTE WORK, GET SOME VIDEO TRAINING.
You may not need to know how to be natural on camera as a job search promotion tool, but you may need it to feel and look your best for video interviews. If you're applying to work at a company that does video interviews, it's worth learning how to feel comfortable on camera. Or...if you're applying to work remotely, you want to model that you are comfortable sharing ideas through technology, that includes video. I can show you how to make an awesome impression on camera, techniques to use to draw the viewer in and how to feel comfortable talking to a lens.