The other day on Twitter, I saw a recruiter post about we need to stop encouraging everyone to use Linkedin video. In some cases, making a video hurt a candidate's chances of landing a job.
On the other side, some people land jobs through video.
Is video right for your job search?
On the other side, some people land jobs through video.
WHO SHOULD USE VIDEO IN THEIR JOB SEARCH STRATEGY
If you are someone (like me) who is better in person, I think you should invest in doing videos. If you say things like "once I'm in the room with people, I can land or sell anything", you should be on video.
Here's why: you have the advantage of already knowing how to communicate with people and you have "it." You are probably more comfortable expressing ideas and connecting verbally, use that strength.
I would recommend a bi-weekly video interspersed with written posts on LinkedIn. The videos can be:
- a story
- a tip
- a big idea
If you do better communicating through writing and don't like verbally expressing your ideas, skip video. It won't serve you.
BUT...IF YOU'RE APPLYING TO LARGE OR TECH COMPANIES OR HOPE TO LAND REMOTE WORK, GET SOME VIDEO TRAINING.
You may not need to know how to be natural on camera as a job search promotion tool, but you may need it to feel and look your best for video interviews. If you're applying to work at a company that does video interviews, it's worth learning how to feel comfortable on camera. Or...if you're applying to work remotely, you want to model that you are comfortable sharing ideas through technology, that includes video. I can show you how to make an awesome impression on camera, techniques to use to draw the viewer in and how to feel comfortable talking to a lens.
Here's an example of looking boring/uncomfortable vs. vibrant on video: https://www.linkedin.com/feed/update/urn:li:activi...
Using video in your job search masterclass
This one-hour masterclass shows you how to befriend the camera and feel comfortable using it.
I love video. As a biz owner, every video I make brings in atleast $10k in new leads. The video strategy I use is different than what a job seeker would use, but the technique is the same: I use video to show people my work style, energy and ideas. This builds trust and brand recognition.
I actually got a a job offer last week from a an ex-Microsoft leader. He has a new start-up and offered me a job in Silicon Valley as an OD Manager -- just from one video.
I love video. As a biz owner, every video I make brings in atleast $10k in new leads. The video strategy I use is different than what a job seeker would use, but the technique is the same: I use video to show people my work style, energy and ideas. This builds trust and brand recognition.
I actually got a a job offer last week from a an ex-Microsoft leader. He has a new start-up and offered me a job in Silicon Valley as an OD Manager -- just from one video.
If you do video well, it can position you as a top candidate and bring in offers you can't even dream of.
If you feel like your resume isn't hitting the mark and getting you the attention you need, come to the class to learn how to use video in your search strategy.